To address the decline in baseball’s popularity, this campaign aims to make the sport more appealing to younger audiences by tapping into cultural trends like online humour, fandom, and collection completionism
We are using both the sex appeal and humour inherent to asses
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to build cultural relevance of individuals
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to elevate the appeal of the league & sport
Official MLB Calendar - Sexy Edition
Cheeks of the Week
Vladimir Guerrera Junior has been using the offseason to get competitive in the posterior division.
As we can see he has been doing steps and reps to take the cake for the best cake this week.
Toronto’s First Baseman is looking to throw it back … to home plate.
Vladdy is putting in the work after a rough tail-end of last season.
The Jays are looking forward to having his back end back.
